Your website is your mirror, your window to the virtual world, your 24/7 front desk, your public relations department and your only hard-working & always available sales agent. It can bring new clients, it can keep the old ones satisfied. It is your mean of communication with your current or potential clients and business partners. You want your message to reach a larger audience? Then you need a strategy to promote efficient and continuously what you are trying to sell! Of course this depends on the specifics of your business and can be a mix of: